June 26, 2015

In just a few short days, music fans from over 140 countries have used Eternify to reaffirm and reimagine the power of their personal streaming.

Spotify has now put an end to this.

But it's not over.

ASK YOUR FAVORITE ARTISTS TO MAKE
30-SECOND SONGS!

Eternify was a tool that let listeners stream music from Spotify in 30-second increments to generate royalties for their favorite artists.

The best music is a labor of love, but it's still labor.

When we let streaming services "start to feed content for every slot in your day," as Spotify has recommended, we lose sight of this labor.

When we let ourselves treat music as short-lived content, we spread already-minuscule royalty payments far too thinly for independent musicians—for music's middle class—to benefit.

What is left is a business model deeply dependent on free labor.

OHM & SPORT